Watch Releases June Poll Results
To download the entire survey
in pdf format, click here.
June 25, 2007 — TV Watch
released a poll which undeniably shows that parents want to have
control over their remote. Of those surveyed, 60 percent disagreed with
the following statement: “The current parental controls and ratings
systems have failed. It’s time for government to step in and do more.”
- 73 percent of parents
monitor what their children watch, including 87 percent of parents
whose children are ages 0-10.
- 86 percent of parents
believe that more parental involvement is the best way to keep kids
from seeing what they shouldn’t see on television.
- 69 percent of parents were
aware prior to the survey that all new televisions 13 inches or larger
contained a V-Chip.
Situations/Themes/Jokes/Innuendos are the single most important reason
parents would change the channel during a show their child was
- 83 percent of parents are
satisfied with the effectiveness of the V-Chip and other blocking
Every household is
American households are
plugged into parental control technologies
- Sixty-eight percent of the
country’s 110 million television-viewing households do not include
children under age 18; And households with children have different
- There are 11 million
households with children age 6-11.
- There are 15 million
households with children age 0-5.
- There are 9 million
households with children 12-17.
Parents use tools to
manage what their kids see on TV
- Just 14 percent of all U.S.
television households, or 15.36 million, rely on over-the-air
broadcasts for their TV viewing.
- 86 percent of TV households
get TV from cable and satellite providers that include parental control
- Nearly eight percent of US
homes use a digital video recorder (DVR), a number expected to grow to
39 percent by 2010.
- Ninety-one percent of
parents say they personally take some steps to manage what their
children see on TV.
- Parents who wish to protect
their children from objectionable TV content have at their disposal a
variety of tools:
- 63 percent watch
television with their children
- 61 percent limit TV
watching to certain shows, and 55 percent to certain times
- 52 percent use TV
- 17 percent use cable
controls, 12 percent use satellite controls, 5 percent use the v-chip