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June 19, 2007
Washington, D.C. — Today, during a Kaiser Family Foundation panel discussion, TV Watch Executive Director, Jim Dyke, said the following:
"Is it possible to say that the tools [TV program ratings and V-Chip] fail and we need more government when:
- An overwhelming amount of parents (65 percent) monitor their children’s media use;
- Parents don't think their own children are exposed to a lot of inappropriate content;
- Parents think they have more influence over their kids than the media does;
- Parents have an increased awareness of ratings (81 percent) and V-Chip (70 percent);
- Nearly 3 out of 4 (71 percent) parents who have tried the V-Chip say they find it very useful, a higher proportion than for any of the media ratings or advisory systems."
Dyke also referenced an upcoming TV Watch poll, which will be release in full Monday, June 25, 2007. Results from one question in the survey found:
- 60 percent of parents disagree with the statement: “The current parental controls and ratings systems have failed. It’s time for government to step in and do more.”
Poll Question Results
Do you…with the following statement?
The current parental controls and ratings systems have failed. It’s time for government to step in and do more.
AGREE - 35%
DISAGREE - 60%
DON’T KNOW/REFUSED - 5%
TV Watch was launched in May 2005 and is the leading national organization to promote parental controls and individual choices as an alternative to increased government regulation of TV content. TV Watch is a nonpartisan coalition of 27 individuals and organizations including legal and entertainment experts and political and zconsumer organizations representing more than four million Americans. For more information about TV Watch, visit TelevisionWatch.org or contact Emily Tyner at (843) 722-9670.
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