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TV Watch Releases June Poll Results
To download the entire survey in pdf format, click here.
June 25, 2007 — TV Watch released a poll which undeniably shows that parents want to have control over their remote. Of those surveyed, 60 percent disagreed with the following statement: “The current parental controls and ratings systems have failed. It’s time for government to step in and do more.”
Key Findings
- 73 percent of parents monitor what their children watch, including 87 percent of parents whose children are ages 0-10.
- 86 percent of parents believe that more parental involvement is the best way to keep kids from seeing what they shouldn’t see on television.
- 69 percent of parents were aware prior to the survey that all new televisions 13 inches or larger contained a V-Chip.
- Sexual Situations/Themes/Jokes/Innuendos are the single most important reason parents would change the channel during a show their child was watching.
- 83 percent of parents are satisfied with the effectiveness of the V-Chip and other blocking tools.
Every household is different
- Sixty-eight percent of the country’s 110 million television-viewing households do not include children under age 18; And households with children have different challenges
- There are 11 million households with children age 6-11.
- There are 15 million households with children age 0-5.
- There are 9 million households with children 12-17.
American households are plugged into parental control technologies
- Just 14 percent of all U.S. television households, or 15.36 million, rely on over-the-air broadcasts for their TV viewing.
- 86 percent of TV households get TV from cable and satellite providers that include parental control options.
- Nearly eight percent of US homes use a digital video recorder (DVR), a number expected to grow to 39 percent by 2010.
Parents use tools to manage what their kids see on TV
- Ninety-one percent of parents say they personally take some steps to manage what their children see on TV.
- Parents who wish to protect their children from objectionable TV content have at their disposal a variety of tools:
- 63 percent watch television with their children
- 61 percent limit TV watching to certain shows, and 55 percent to certain times
- 52 percent use TV ratings
- 17 percent use cable controls, 12 percent use satellite controls, 5 percent use the v-chip
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