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TV Watch Spreading Holiday Cheer With a Seasonal Campaign to Bring in the New Year
Holiday Campaign Includes New Web Video

(December 15, 2010) – TV Watch is launching a Holiday effort, this week, to help parents safe-proof their TV’s during the holidays and avoid the extra chaos and stress that can accompany this time of year.  TV Watch, a coalition of 24 prominent individuals and organizations representing more than 4 million Americans, wants to lessen some of this stress by reminding parents, grandparents and extended families how to use the tools available to monitor what the kids are watching on TV.



TV Watch Launches “Parents Say kNOw” Campaign
New Initiative to Offer Parents Support with Children’s Television Viewing

(May 6, 2010) – Parents have overwhelmingly decided that they, not the government, should be in charge of what their children see on television. TV Watch believes that empowering parents is important to ensuring children view shows consistent with their age, values and culture. At the same time, recent data from the Kaiser Family Foundation suggests most youth have no rules about how much time they can spend with the television. The TV Watch campaign is intended to raise awareness about the options parents have.

The “Parents Say kNOw”  campaign encourages parents to KNOW the ratings which help them make informed decisions and are associated with every television program. It also encourages them to KNOW the tools, whether it’s the V-chip built into the television or other blocking technologies.


TV Watch Op-Ed: Parents hold the key
By: Jim Dyke, Executive Director
The Houma Courier

(November 4, 2009) - It is that time of year again.

Parents are finally settling into a new routine of carpool lanes, packing lunches and after-school activities.

Our youngest are settling into first grade, going to school a full day instead of a half and learning words instead of letters. The older ones are reconnecting with friends and having new life experiences each day.



TV Watch Launches “Parent-To-Parent” Education Campaign
New School Year+New Television Season=NEW RULES

(September 25, 2009) - All across the country, families have been settling into a new school year, adjusting to new schedules, new classes and new daylight hours.  As this school year also corresponds with a new television season, TV Watch is launching “Parent-to-Parent,” a campaign to raise awareness with parents about the information and technology they have to ensure their children are viewing television programs consistent with their age, taste and value.



TV Watch Announces Launch of TV Control
TV Watch Anuncia Lanzamiento de TV Control

(July 28, 2009) - As a part of a sustained effort to promote the use of content ratings and parental controls, TV Watch is launching “TV Control,” a Spanish language section of the TV Watch website to make it easier for the more than 12.6 million Hispanic households in the U.S. with televisions to take advantage of the existing tools to manage their families’ TV viewing.



TV Watch Launches New V-Chip Campaign
By: John Eggerton
Broadcasting & Cable

(May 21, 2009) - TV Watch has launched a new campaign promoting the V-chip/TV ratings system.

Spring Clean Your TV includes a promotional video and Web site for parents who want to "insure that the content coming through the TV is appropriately clean."

“Studies show that the time children spend watching television increases 150 percent this time of year," said TV Watch Executive Director Jim Dyke announcing the campaign. "We at TV Watch want to make sure parents are empowered to take control over what is seen during that time."


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